Let us start with a staggering statistic. A recent study projected that global internet traffic from videos will make up 80% of all internet traffic by 2019. To me, it is not that astonishing as we have probably seen all kinds of video marketing strategies right from our childhood.
It is a never ending part of our life. From informative content that aids our learning processes to social media, from sophisticatedly portraying our product in the market to selling it to the right buyer, we’re surrounded by videos and video marketing. The future is VIDEO-ONLY, causing our all social media platforms to upgrade to a video based content in near future.
If you’re still in dilemma,“Is video marketing really an effective way to promote business?” The answer is undoubtedly YES. Here are some powerful benefits of using video content.
Catch the Consumer’s Eye
A recent study indicates that 72% of the audience prefers watching videos rather than reading the same information projected in a text based form. Video content is definitely attracting way more consumer attention than other forms of content. Considering the current state of the market as highly competitive, encapsulating your idea/information in a video based format will reach out to a larger number of audiences. Also a video catches their eye faster than a long text format.
Clear Product or Service Demonstrations
If you’re promoting a new product or service, the more interactive way to go is to make a video about your product demonstrating its functionality. Be creative, approach and include animations in your video to allow more people to see it and learn from it.
Suppose you post a descriptive article about your product. How can you make sure that all your friends and the intended audience read it? Perhaps they only read the first paragraph? Another scenario would be they got bored and skipped to the end? Did they find it amazing and share it across? The problem is text based content is really hard to measure in these terms and scenarios.
On the other hand, a video based content can be measurable in the above defined criteria as you’re able to measure click-through rates, the number of times someone watches a video, even the point in the video at which they stopped watching and whether they shared the video or not
Including video content on your website helps increase the amount of time visitors spend on your site , thus building up a higher level of trust with search engines which in turn indicates to them that your site is providing them with quality content. Here’s another stat for the numbers aficionados: You’re 53 times more likely to rank first in a Google search if you have a video embedded on your website.
Optimization is important for video content on YouTube for SEO. The content should be in spirit of your product or the service you’re providing. Your video should definitely have URL’s that channel back to your web site and last but not the least, the video should be crisp enough to have the customer mesmerized and wanting more
Emotional Connection and Trust
To begin with, this point is the heart and soul of the video content driven market as this comprises of the ultimate marketing goal which is to create long-term relationships built on trust with your consumers. A video marketing is creating trustworthy connections in ways other content formats can’t. Video content is likely to engage the audience and ignite their emotions.
The audience may not respond to your video right away, but they are likely to remember it in subconscious ways and their brain automatically maps your product to their current need because of the fact you used a powerful and encapsulating video medium associated with it.